Make your message land.
I help companies clarify what they stand for and say it with conviction.
Trusted by global and scaling brands.
“James was pivotal in shaping Pilot’s brand positioning, verbal identity and approach to storytelling.”
“James’s thoughtful approach and fresh perspective made working with him effortless and left a lasting impact.”
Big-brand clarity. Startup momentum.
I’m James Aviaz, founder of Modern English.
Previously at Uber and Spotify, keeping brand expression sharp as they scaled.
Now I help fast-growing teams show up clearly when it counts — during a launch, reposition, or raise.
I bring what most teams split across roles: strategy, craft, and creativity.
The result: clear direction, fast alignment, and launches that land.
What we’ll work through together:
1. Positioning
Define the position you can credibly claim.
→ Align around a focused, defensible direction.
2. Messaging
Turn that direction into language people understand.
→ Connect what you do to what people care about.
3. Expression
Make it tangible with examples your team can use.
→ Equip yourself with language that scales.
Flexible, fast, and flat-fee.
Each project starts with clarity and ends with language that works.
Sprint (4-6 weeks)
Focused sprint to turn scattered inputs into a cohesive message.
Stewardship
An ongoing partnership to keep your message sharp as you scale.
Let’s focus your message.
Tell me what you’re working on and we’ll sharpen it together.