Get the words right — when they matter most.
I help teams articulate what they need to say in high-stakes moments, shaping messaging that works internally and in the market.
Working with companies in moments of growth and change.
When language has to hold up under pressure.
I’m James Aviaz, founder of Modern English.
I’ve worked in-house at Uber and Spotify, where messaging had to survive growth, scrutiny, and constant change.
I now work with founders and marketing leaders on the same challenge for their companies.
My work focuses on articulating the strategy, positioning, and narrative behind launches and other major initiatives.
The result isn’t just copy. It’s what teams take into market and stand behind.
“James truly captured the spirit of the brand and helped in crafting impactful messaging that resonated with our users.”
– Former Head of Design, Eucalyptus
“James's thoughtful approach and fresh perspective made working with him effortless and left a lasting impact.”
– EDI Leader, Audio Company