Language for what comes next.
Senior narrative, messaging and copywriting for product launches, brand shifts and business change.
When to bring Modern English in
Launch a product or proposition
For a new product, feature, offer or campaign that needs a sharper story, clearer messaging and launch-ready language.
Define or evolve the brand
For a company whose category, ambition or direction has changed and now needs a clearer strategic and verbal foundation.
Bring the story to market
For a website, campaign or launch that needs to turn an agreed direction into clear, distinctive copy.
Selected work
Developed a campaign platform bringing a growing fan development suite into one clear story.
Wrote launch messaging for a new Premium benefit across email, in-app and ticketing flows.
Helped define the proposition and messaging as Heidi evolved into a broader AI care platform.
Created a brand line and verbal identity built around long-term improvement in men’s health.
Led by James Aviaz
James is a Senior Copywriter & Messaging Lead, formerly in-house at Spotify and Uber in New York.
He works with brand, marketing and product leaders to clarify the story, shape the messaging and create the language used in market.
Based in Melbourne and working with clients globally.
“James played a key role in shaping how Heidi presents itself to the market as the product evolves. His work clarified our position and how we talk about the product and the category.”
Leah Mahtani
Former CMO, Heidi
Let’s make the language clear.
Tell me what you are launching, changing or trying to explain.