Launch with a message that lands.
Messaging for startups and scale-ups when it matters most.
When the product’s ready, but not for scale.
You’ve built something excellent.
Now you need to explain it.
Clearly, consistently, and with zero confusion.
That’s where Modern English comes in.
Strategic expertise & launch-ready copy, fast.
Here’s what the right messages unlock:
✔ Marketing that works harder
✔ Confidence in go-to-market efforts
✔ Customers who actually get your value
✔ Alignment across teams and stakeholders
✔ Consistent brand voice at scale
Trusted by global brands & leading startups.
Big-brand thinking. Startup speed.
Hi, I’m James Aviaz — founder of Modern English.
I’m not just another copywriter. I’ve worked inside high-growth teams like Spotify and Uber, where creative work had to move fast and drive results.
My value isn’t just writing well — it’s bringing strategic clarity to your messaging.
The result? Writing your teams, agencies, and AI tools can use now — and build on as you scale.
TL;DR
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TL;DR 〰️
What I Do
→ Define the message(s)
→ Write to make it land
→ Think sharp, move fast
Who I Work With
→ Series A to growth-stage
→ Consumer and product-led teams
→ Founders and marketing leads
How I Work
→ Before, during, or after launch
→ One-off or ongoing projects
→ Async, live, or hybrid
From strategy to launch-ready.
1. Find the core messages
Get clear on what you do, who it’s for, and why it matters.
2. Lock the message down
Define the messages that shape how your brand shows up.
3. Write the copy
Put it into words — for web, decks, product, and more.
Flat fee and fast.
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Messaging Audit
$2,000 AUD
Review your existing messaging & deliver actionable recommendations.
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Messaging Intensive
From $5,000 AUD
Define your key messages & craft copy for your most important surfaces.