CASE STUDIES

Messaging that brings positioning to life.

Clear, compelling GTM messaging — built for launch.

Spotify for Artists

Making Spotify’s artist tools feel second nature.

Since 2020, I’ve partnered closely with the Spotify for Artists team as their go-to messaging partner — translating product strategy into clear, compelling copy that scales across brand and product.

Here’s how that played out:

☑️ Developed core narratives that shaped how Spotify for Artists shows up across product, brand and campaigns.

☑️ Delivered launch messaging for major feature rollouts — aligning teams and driving consistency.

☑️ Wrote campaign and in-product copy that boosted adoption and made tools feel intuitive to artists.

Pilot

Turning a quick-fix brand into a long-term health platform.

As Pilot moved beyond one-off solutions, I partnered with the Head of Design to define a more relevant brand platform — then translated it into messaging ready to scale.

How that changed the game:

☑️ Articulated brand idea — “Level up your health” — to shift perception from transactional to transformational.

☑️ Built a refreshed brand voice that unified messaging across marketing and product.

☑️ Delivered category-specific messaging to support launches and expand into new health verticals.

Origin Financial

Making wealth make sense for Gen Z and millennials.

I was brought in by the VP of Marketing to refresh Origin’s homepage and key product pages — translating their positioning into copy that felt clear, human and conversion-ready.

What that led to:

☑️ Delivered homepage and product copy rooted in customer value and clarity.

☑️ Crafted messaging that made complex finance feel accessible to younger audiences.

☑️ Brought consistency and clarity to messaging across key marketing touchpoints.

I’ve worked with global brands and VC-backed startups.

Brand Direct

Spotify

Pilot

Origin

Linktree

Zing Coach

HiredScore

Freed

Via Agency

Afterpay

Certn

Honey Insurance

Amp Human

Words that win attention.

Before founding Modern English, I led creative work that earned industry recognition — including Webby, One Show, and D&AD awards.

Now, I bring that same clarity and craft to fast-moving brands that need messaging built for go-to-market momentum.

Awards: Webbys (x6), One Show (x4), ADC (x3), D&AD (x1), Shorty (x1), ACRA (x1).

Let’s sharpen your message.

Tell me about your project, and we’ll find the right words to make it land.

Book a free 30-min call or drop me a message to get started.